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축제 정체성이 축제 이미지와 지역발전 성과에 미치는 영향 : 제20회 부천국제만화축제를 중심으로

원문정보

The Effect of Festival Experience Program on Children's Emotional Response and Sociality Development

조영희, 김창수

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초록

영어

Bucheon International Comics Festival, which is the Asia's leading comics festival, which presents the vision of Korean comics held for the 20th in 2017, is the best global comics festival of Asia selected as one of the 10 Greatest Festivals of Gyeonggi Province for two consecutive years including 2015 and 2016. It is also recognized as one of the representative comics festivals in Asia, and it is the largest festival in Korea that is filled with sights and imagination where you can make a comics travel. This study assumed that there is a need and value to develop and utilize contents reflecting the identity of local festivals, and on the subject of the 20th Bucheon International Comics Festival, this study analyzed the effect of local festival content identity on festival image and local development performance. As a result, as social awareness continues to improve, the proportion of cosplayers who make cosplay as comics festivals is increasingly growing at Bucheon International Comics Festival. As you can go on a festival as a member of the staff, you get dressed as a protagonist appearing in comics, animation, computer games, and movies, you participate in the parade, one of the main programs of the festival, or you take photographs all over the festival ground when the festival visitor requests, it was a good content to provide festival participation and sightseeing. Thus, it is a festival that will raise pride for local residents, and festival visitors will be attracted to festival space and cultural contents, which will encourage re‐participation and return visits in the future by planting a better festival image, suggesting a significant influence upon the potential for regional development.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 부천국제만화축제
  2. 지역축제 콘텐츠 정체성
  3. 축제이미지
 Ⅲ. 연구설계
  1. 연구모형 및 가설
  2. 측정항목 도출 및 설문지구성
  3. 자료수집 및 분석방법
 Ⅳ. 실증분석
  1. 표본의 일반적인 특성
  2. 측정도구의 타당성 및 신뢰도 검증
  3. 가설검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 조영희 Younghee Cho. 경기대학교 관광이벤트국제회의학과 박사 수료
  • 김창수 Changsoo Kim. 경기대학교 관광이벤트국제회의학과 교수

참고문헌

자료제공 : 네이버학술정보

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