earticle

영어

It is not an exaggeration to say that it is convenience store if it is present small store. Recently, convenience stores are transforming into living culture space by carrying out various task such as courier service, photo printing, postal service, etc., as well as banking through ATM devices in the concept of selling merchandise. The reason for this is that the trend of modern consumers has priority over convenience and accessibility. As competition among convenience store companies becomes more intense, convenience stores are trying to improve the quality of service and convenience of customers by adding various services in addition to the existing strategy of operating 24 hours. Therefore, we are strategically improving sales accordingly. The purpose of this study is to investigate the relationship between customer satisfaction and positive emotions, and the intention of repurchase. As a result of this study, it is expected that the theoretical and practical contribution will be made to the direction of service quality and convenience research along with the research related to diversification of distribution industry such as convenience store in the future. This study will test the following hypothesis by constructing a model in theoretical studies with empirical studies. First, convenience store diversification will have a positive effect on convenience. Second, convenience store diversification will have a positive effect on customer satisfaction. Third, the convenience of convenience stores will have a positive effect on customer satisfaction. Fourth, the convenience of convenience stores will have a positive effect on customers' repurchase intention. Fifth, customer satisfaction will have a positive effect on customers' repurchase intention.