earticle

영어

Even though Korea is in surplus in the Korea-China trade balance of medical device industry, the current condition is not optimistic because of Chinese policies to expand domestic demand, non-tariff barriers, and political variables. This study aims to understand main problems of Korean government and companies' entry strategy into China market, and then to suggest the analysis and solution methods. First, it aims to examine the structure of the market and current status of Korea-China medical device industry. Second, it aims to analyze the trend and problems of Korea-China medical device industry. Third, it pursue to seek for solution measures of Korean medical device industry's entry strategy into China market. Our domestic medical device companies should work hard to establish measures to effectively dominate Chinese market, by using the governmental long-term policies, overcoming medical device regulations and non-tariff barriers through the localization strategies in China market, and also producing/distributing competitive products with stability and effectiveness in the world market through the intensive investment in competitive product groups.