earticle

논문검색

보문

뷰티샵의 서비스 스케이프와 관계혜택이 고객가치에 미치는 영향에 관한 연구

원문정보

An Effect of Servicescape and Relational Benefits on Customer Value - Focusing on Beauty Salon -

허경, 오희선, 서용환

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

As we continue to enjoy economic growth, there is an abundance of disposable income for consumer to spend. Consumers are spending more and more of these income in beauty service. However, relatively little is known about which factors influence consumer' behavior intentions in this area. The purpose of this study is to investigate the relationships between the servicescape and relational benefits on customer value in beauty salon area. The Results are summarized as follows First, as the results of data analysis, among the composition factor of servicescape, spatiality, comfortableness, cleanness and convenience are shown to give positive effect on customer value. Second, among the composition factor of relational benefits, economic honest, functional benefit, private benefit, social benefit and psychological benefit are found to have a positive relationship with customer value.

저자정보

  • 허경 Heo, kyoung. 부경대학교 패션디자인학과
  • 오희선 Oh, Hee-Sun. 부경대학교 디자인학부
  • 서용환 Suh, Yong-Han. 울산과학대학 유통정보과

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

      0개의 논문이 장바구니에 담겼습니다.