earticle

영어

This study examined The Effect of Justice and Relationship Equity of Airline Service on Affect Response and Relationship Continuity of Agents when airline provides airline service for travel agent. This research was conducted to offer the basic data of Airline Service as a method of relationship recovery between Airline and Travel Agent. Finally, airline should cope with dangerous situations by establishing relational marketing under the awareness of close cooperative partnership with staffs of travel agents, which take about 65% of airline ticket sales. In addition, we can also find working-level contribution to indicate that they need to build up trust between airline and travel agent as B2B in the future. Therefore, it proves it is important for the airlines to establish measures for good management of affect of travel agents and to put them into practice rather than formal process.