earticle

영어

This survey was done from 2016. 6. 1. to 8. 30. The survey results based on empirical analysis were performed reliability analysis and factor analysis, frequency analysis using the SPSS statistical package 23.0, depending on the destination and research purposes of the analysis, but also to verify hypotheses, exploratory factor analysis, multiple regression analysis were performed. The results of the study are summarized as follow. First, the result of verifying the effect of the university dietary lifestyle on convenience of HMR, among the four configurations factors, safety-oriented tasteoriented, economics-oriented effected positively, but health oriented showed no impact. Second, the result of verifying the effect of the university dietary lifestyle on price of HMR, among the four configurations factors, taste oriented, economy oriented, health oriented showed positive impact but safety oriented showed no impact. Third, the result of verifying the effect of convenience of HMR and price of HMR on purchasing intention, both convenience of HMR and price of HMR effected positively.