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영어

This study examined the influence of Hallyu and Hallyu contents on country image of Korea and Korean language learners' satisfaction theoretically and empirically. The empirical study showed that country image of Korea is significantly influenced by the preference of K-food, K-animation/cartoons/characters, K-literature, and the use of K-Pop, K-entertainment programs, K-food, K-fashion/cosmetics. Korean language learners' satisfaction is significantly influenced by the preference of K-drama, K-fashion/cosmetics, and the use of K-drama, K-animation/ cartoons/characters, K-literature and K-online/mobile game. Also Korean language learners' satisfaction is significantly influenced by country image of Korea. The result provides some suggestions for establishing long-term and short-term policy and strategy of Korean government and bodies related to Korean language in order to spread Korean-learning population.