earticle

영어

This study was performed to find out the possibilities of improvement for the culture-tourism-oriented traditional market places by improving the foodservice quality in the market. A questionnaire-survey was also performed for those 6 major market places relatively selected to collect demographic data, consumption characteristics data and satisfaction toward foodservice quality. Satisfaction toward foodservice quality in the market place had significant differences according to age, gender, foodservice type and market region. Men, under 20, street venders and Seoul, Kyonggi, Kangwon showed relatively higher satisfaction. The result of analysis for visitors’ revisit intention and satisfaction toward foodservice quality showed the attribute of ‘foodservice communication(employee kindness, problem solving, famous, easy-for-information, reliability of information)’ had statistically significant and visitors’ satisfaction positively contributed to the revisit intention. This results finally showed it is possible for culture-tourism-oriented traditional market places to make visitors come back again by improving the foodservice quality in the market places. This study will be differentiated to former research because this was performed for foodservice in the culture-tourism-oriented traditional market places for the first time.