earticle

영어

This purpose of this study is to provide the basic data for the revitalization of a marine leisure sports by analyzing effects of the emotional response, good memory and perceived value by participation motive of the marine sports. To achieve this aims, I conducted the survey of 316 attendees of marine sports in Busan. It results as follows. First, all sub-factors of participation motive showed substantially positive(+) relationship with emotional response, good memory and perceived value. Second, the factors of participation motive had impacts on emotional response and perceived valve through fun and pleasure, technological development, socializing, and external ostentation. motive factors for good memory were pleasure and socialization.