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논문검색

패키징(Packaging) 분야에서의 빅데이터(Big data) 적용방안 연구

원문정보

Study on Application of Big Data in Packaging

강욱건, 고의석, 심원철, 이학래, 김재능

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The Big Data, the element of the Fourth Industrial Revolution, is drawing attention as the 4th Industrial Revolution is mentioned in the 2016 World Economic Forum. Big Data is being used in various fields because it predicts the near future and can create new business. However, utilization and research in the field of packaging are lacking. Today packaging has been demanded marketing elements that effect on consumer choice. Big data is actively used in marketing. In the marketing field, big data can be used to analyze sales information and consumer reactions to produce meaningful results. Therefore, this study proposed a method of applying big data in the field of packaging focusing on marketing. In this study suggest that try to utilize the private data and community data to analyze interaction between consumers and products. Using social big data will enable to understand the preferred packaging and consumer perceptions and emotions in the same product line. It can also be used to analyze the effects of packaging among various components of the product. Packaging is one of the many components of the product. Therefore, it is not easy to understand the impact of a single packaging element. However, this study presents the possibility of using Big Data to analyze the perceptions and feelings of consumers about packaging.

목차

Abstract
 서론
 본론
  1. 빅데이터 정의
  2. 빅데이터 연구방법
  3. 패키징 적용방안
 결론
 요약
 참고문헌

저자정보

  • 강욱건 WookGeon Kang. 연세대학교 패키징학과
  • 고의석 Euisuk Ko. 연세대학교 패키징학과
  • 심원철 Woncheol Shim. 연세대학교 패키징학과
  • 이학래 Hakrae Lee. 연세대학교 패키징학과
  • 김재능 Jaineung Kim. 연세대학교 패키징학과

참고문헌

자료제공 : 네이버학술정보

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