earticle

영어

This study examined the phenomenon of Tourist's deviant behavior Ethical consumerism is new consumer paradigm requested while emphasizing the roles of consumers for the sustainable development. Ethical consumer behaviors should be applied to consumer behaviors of tourists as well. The purpose of this study is to measure ethical consumption attitude and analyses the tourist's deviation. It would be highlight the ethical consumption through identifying the responsibilities and roles of tourists, local communities and the tourism industry, It is necessary to provide various opportunities through education, promotion, experiences and events using various media to make tourists understand the benefit and effects of ethical tourism and obtain the will to improve problems. We need more discussion about ethical tourism behavior.