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논문검색

캠핑장 선택속성과 참여 편익, 행동의도에 관한 연구

원문정보

A study on the campsites selection attribute, participation benefit and behavior intention

조문식

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초록

영어

The purpose of this study is limited to the campers at Woraksan National Park Dodonjae campsite, located in Chungcheongbak-do Jae-cheon and the questionnaire was distributed to 320 people of campers. the research was held for 1 months from July 2016. among 320 customers, 20 refused to answer and 300 participated in the survey. as the method of survey analysis, the researchers have visited the camping site during the research period, explained the objects of the research, asked th answer in self- assessment method and collected the paper immediately after the survey. with the exception of non-response and dishonest answers, the rest of 292 papers were selected as the object of the research. ibm spss 20.0 was used to analyze the data. the major statistic analysis methods were categorized into frequency, key factors, reliability, multiple regression and the result of the research are as following. The camping site selection attributes were significantly influenced by participation benefit and the relationship between participation benefit and camper’s behavior intention are testified.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 캠핑장 선택속성(Selection Attributes)
  2. 참여 편익
  3. 행동의도
 Ⅲ. 연구설계
  1. 연구모형 및 가설설정
  2. 변수의 조작적 정의 및 측정
  3. 조사대상 및 분석방법
 Ⅳ. 실증분석
  1. 표본의 인구통계학적 특성
  2. 신뢰도 및 타당성 검증
  3. 가설 검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 조문식 Moonsik Cho. 세명대학교 호텔관광학부 교수

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