earticle

영어

The purpose of this study is to find out the difference of level of importance and level of satisfaction of attributes for the hosting venue and urban selection of MICE through the in-depth interview with professional groups on the basis of the advanced studies through the IPA analysis for each interested party (participant and participating companies). And, it intends to find out the relationship of influence on the level of satisfaction and re-selection of attributes for the hosting venue and urban selection of MICE. As a result of analysis, following outcome has been formulated. First, as a result of comparing the level of importance and level of satisfaction of attributes for the hosting venue and urban selection of MICE for each interested party, transportation convenience (relativity) is shown to be high for level of importance and low for level of satisfaction in general. And, second, as a result of analyzing the level of satisfaction and relationship of influence of re-selection of the attributes to select MICE for each interested party, the tourism attraction is commonly shown to be important factor for re-selection. On the basis of such study result, as the hosting venue for MICE of Gwangju Metropolitan City, there is a need of improvement on following contents in order to have the competitiveness with other local governments as the hosting venue of MICE. First, with respect to the MICE infra, there is a need to expanding the transportation convenience (relativity), expanding the accommodation facilities and expanding the exhibition facilities, second, there is a need to support the service development on ICT-based integrated information in relation to MICE operation, third, there is a need to develop the tourism resource to represent Gwangju, such as, developing the tourism program, shopping, eatery, recreation and so forth in connection with MICE, and fourth, with respect to the conditions of hosting site, there is a need to improve the urban image.