earticle

영어

This study considered the features of Orientalism found in the modern fashion from the postmodern perspective of culture. This move provided a better understanding of various patterns of New Orientalism Makeup that are appeared in the modern fashion, and found that those patterns can be characterized as traditional, eclectic, playful and future-oriented images. The features of the images can be summarized as follows. First, traditional images are represented by makeup with unique images that feel strongly oriental, folklike and ethnic. Second, eclectic images are featured by crossovers in which a mixture of traditional elements from around the world and a combination of multi-ethnic and plural cultures are found. Third, playful images emphasize atypical makeup that looks weird but humorous, which is presented by the excessive use of colors and combination of ingredients on the basis of experimental creativity. Fourth, future-oriented images are embodied by makeup images that has simple lines on the basis of minimalism and modernism and avant-garde forms.