earticle

영어

There has been continuous, incremental exchanges between Korea and China since 1992. Especially, a great deal of active exchanges between Korea and Yanbian in China is noteworthy. This has generated numerous negative effects along with some positive ones. This study aims to bring better understanding of present conditions and problems of the past and ongoing economic and cultural exchanges between Korea and Yanbian and to explore more productive possible directions and suggestions for Korean entrepreneurs and their counterpart, Yanbian. Literature reviews and investigations and case studies were adopted as the methods for this study. In conclusion, in order to achieve more mutually productive exchanges, this paper suggests the following advices to both Korea and Yanbian respectively. Firstly, Korean entrepreneurs should consider that 1) more precise understandings about cultural differences are essential. 2) more accurate knowledge about Chinese law, system and market are required. Joint ventures with Hongkong or Taiwanese corporations which have relatively rich knowledge and experiences to Chinese can be good options to be considered for Korean corporations which lack of them. 3) seeking or targeting new markets in smaller cities competing with smaller local companies rather than in bigger cities with bigger ones is better strategy for small and middle sized Korean companies. 4) approach to Yanbian with business mind for a basis, not political or mental consideration is important. 5) entering into a contract on equal terms with Yanbian must be observed. Secondly, Yanbian, as the host should make improvements in the following aspects: 1) expanding concrete establishment of infrastructure for foreign business. 2) consolidating more safe social system, especially for Koreans. 3) creating `business mind` among Yanbian public service personnel.