earticle

영어

This study is to provide basic data to establish strategy for a new product successfully and to develop and manage it, by studying the factors of new product development activities and performance and, among the factors and performance, what factors have important effects by the characteristics of new product development structure and correlation between the factors of new product development activities and performance. The results of this study are as follows. First, in characteristics of new product development structure, a company pursuing a joint research strategy as a technology acquirement strategy, a balance strategy as a technology innovation strategy, complex and diversification strategies as a new product development strategy proved to have a high degree of drive and performance in new product development activities. Second, in the factors and performance of new product development activities, the performance of new product development can be increased by the degree of drive of most of activity factors. This will help a staff in charge of new product development to understand the correlation between the factors of new product development activities and performance recognized as important in the process of decision making and plan establishing of new product development by other companies.