earticle

영어

As the economic volume of international trade increase, Korean firms face the new challenge of globalization in the international management and, especially in the strategies of international negotiations. However, the optimal strategies in the international negotiations should come from $quot;cultural awareness$quot; from the comparative basis of the cultural differences. Recently, many Korean firms have experienced the complicated difficulties coming from the cultural differences. Some of these difficulties resulted in the failure of the international business even under the successful operation of the business itself. That is the objective of this study and we may conclude the best model for the $quot;cultural awareness$quot; depends on the comparative approach of the SWOT analysis. SWOT analysis implies that the cultural differences could be overcome if we compare our cultural strength and weakness (SW analysis) with the partner`s opportunity and threat (OT analysis). As the culture itself has been changing, our SWOT analysis should be more flexible to reflect the current situations. However, the basis of SWOT analysis, which is the $quot;You-Attitude$quot; to understand the partner`s cultural differences, should be always kept in mind.