earticle

영어

The Selling of a service rather than a product is often termed "servicizing". In order to sustainable society, it is necessary to transform industrial structure to the one that does not reduce the Earth's resources. Servicizing promotes dematerialization and has potential to minimize environmental impacts of both production and consumption. So, this article attempts to build a theoretical framework for servicizing and to introduce successful cases where enterprises have been able to accomplish the transformation from product seller to service provider. Finally, it is recommended that servicizing concept needs to be examined as a research effort, and environmentally sound product policy needs to be systematically organized. In this sense three main research agenda is identified : the readiness of companies to adopt servicizing, the readiness of consumers to accept servicizing, and its environmental implications.