earticle

영어

This study examine the effects of interactional, functional, and environmental knowledge stores on productivity and profitability after reviewing alliance literature based on organizational learning perspective. An empirical test is performed on a sample of companies under online marketing alliances. We gathered 185 samples of survey data via email or fax and the results show that all three knowledge stores have positive impacts on productivity profitability performance. And also the relationship between alliance performance and alliance satisfaction was positive. Among the knowledge stores interactional knowledge was the only one that has direct and indirect impact on alliance satisfaction.