earticle

영어

With the progress of convergence between telecommunications, media and IT sectors, bundling becomes an important business strategy. Therefore it is worthwhile to presume the effect of bundling on telecommunications markets and prepare appropriate remedies that can reduce adverse effects of the bundling. In this paper, to presume the effects and design appropriate remedies, we survey the economic theories of bundling and compare the modeling assumptions of the theory and the current Korean telecommunications market situations. From this comparison, we suggest the following. First, pure bundling should be exceptionally allowed, provided that some technological reason justifies pure bundling, rather than being considered as perse illegal. Second, to prevent bundling being used as bypassing method of price regulation, price regulation for the bundles including price regulated services should be imposed. Last, to guarantee the competitors can compete by making similar bundles, competitors' equal access for the market power possessing services should be imposed.