earticle

영어

The subjects of survey for this research are limited to the students of universities located in Seoul and metropolitan area: Data are collected from 365 students. Amos package is used for covariance structure analysis. First, university evaluative criteria (situation indicator, input indicator, participation indicator) play the role of preceding variables of education service quality. Second, education service quality appears to have a favorable influence upon the satisfaction of students. Third, the satisfaction of students turns out to have a good influence upon the behavioral intention(will) of students. Fourth, university evaluative criteria turn out to have a good influence upon the behavioral intention of students. University evaluative criteria play the role of preceding variable for behavioral intention of students while they do on education service quality as above mentioned. Fifth, the rating levels of universities (upper level universities, middle or lower level universities) or factors for choosing universities (education system, reputation/image or public relations of universities) play the role of adjusting variables in causal relationship between student satisfaction and behavioral intention. Sixth, the rating levels of universities or factors for choosing universities plays the role of an adjusting variable in causal relationship between university evaluation criteria and behavioral intention.