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논문검색

고객지향적 관점에서의 경영학 교육 방향

원문정보

Directions for Business Education based on Customer-oriented Perspectives

김기태

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초록

영어

Based on the assumption that students and industries are the customers of business education, this study investigated their needs on business education and presented a direction for business education. For the study, survey questionnaire were delivered to students, current curricula on business education were analyzed, industry opinions were collected, companies management philosophies and HR prototypes were analyzed, and company education programs for new-hired employees were analyzed. Result of this study suggests the necessity of changes in business education. Especially, strongly suggested are the understanding the demands of customers, adopting track-based curriculum system, expanding internship program, and emphasis on the education of communication skills and business ethics.

목차

I. 서론
 II. 고객지향적 관점의 경영학 교육
 III. 경영학 교육의 현상에 대한 인식
 IV. 경영학 교육 방향에 대한 제언
 V. 결론
 참고문헌
 부록
 Abstract

저자정보

  • 김기태 Kitae Kim. 상명대학교 경영학부 교수

참고문헌

자료제공 : 네이버학술정보

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