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논문검색

기업 생산성 제고를 위한 모바일 상거래 활성화에 장애가 되는 주요 역기능 요인 분석

원문정보

An Analysis of Critical Failure Factors to Reduce the Dysfunctions of Mobile Commerce For the Firms' Productivity Enhancement

한경석, 노미현

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The present study analyzed the effects of dysfunctional factors in mobile commerce, based on the performance variables of mobile commerce such as utility and usability, and identified critical failure factors that have significant impacts on these performance variables. In addition, this study investigated the differences of customers' expectation for the expansion of mobile commerce according to their perception on the performance of mobile commerce. In the first group of hypotheses, regression analysis was performed to test seven hypotheses related to the dysfunctional factors of mobile commerce and performance variables, and in the second group of hypotheses, ANOVA was used to analyze the differences in customers' expectation for the expansion of mobile commerce among performance variables groups.According to the result of analysis regarding the utility, the major dysfunctional factors hindering the activation of mobile commerce were ‘the limit of the performance of mobile hardware’, ‘the limit of the function of mobile software’, and ‘the problem of mobile cost and standards.’ Major dysfunctional factors with regard to the usability were ‘the limit of the performance of mobile hardware’ and ‘the limit of the function of mobile software.’ In the analysis of differences in customers' expectation for the activation of mobile commerce according to their perception on the performance of utility and usability, those who recognized the higher performance of mobile commerce showed the higher expectation for the expansion of mobile commerce than those who recognized the lower or modest performance of mobile commerce.

목차

I. 서론
 II. 문헌연구
 III. 연구설계 및 가설
 IV. 실증분석 결과
 V. 결론
 참고문헌
 Abstract

저자정보

  • 한경석 Kyeong-Seok Han. 숭실대학교 경영학부 교수
  • 노미현 Mee-Hyun Noh. 김포대학 세무회계정보과 조교수

참고문헌

자료제공 : 네이버학술정보

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