earticle

영어

This research develops, and empirically test a model for explaining/predicting the satisfaction of international traders with internet-based e-MP. This paper describes a theoretical model for investigating the service quality satisfaction in e-MP productivity determinants of electronic trade.This research is the first to empirical test the causal relationships in productivity determinants of Trade E-MP site. The model of service quality satisfaction for Trade E-MP are tested here using data from 118 samples.Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model.In examining the relationships of the productivity determinants factors, service quality satisfaction show in significantly by Reliability, Information Provided, Trustworthiness, Convenience, Interaction but that show in not significantly by International of contents. In addition, Trade e-MP site retention shows indirect effect between customer satisfaction and referral.