earticle

영어

This study tries to examine the strategic fit of competitive strategies and competitive priorities in domestic electronic firms' manufacturing strategy. The strategic fit is accepted as a major factor in explaining the difference of firms' productivity performances. To set up strategic fit model, the previous research on manufacturing strategy model has been examined thoroughly. Based on proposed model composed of competition environments, core competences(competitive advantage and value chain), competitive strategies and competitive priorities, stepwise multiple regression was used as exploratory method to find significant types of internal strategic fit. The test results show that core competences(especially competitive advantage) have more impacts on competitive strategy than competition environments. In addition, there exist the significant types of strategic fit between competitive strategies and priorities. That is, differentiation strategy takes delivery priority and focusing takes flexibility.