earticle

영어

Nowadays retail business experiences rapid change and steep competition to survive. Many of them strive to renew the store and facilities. This kind of renovation needs huge input of capital but the result is doubtful. Retail business is highy touch and labor intensive industry so the efficiency of sales forces is the core of business success. The purpose of this article is to draw the strategic insights to enlarge the productivity of sales force. According to the result of the research, many emotional factors influence sales force's satisfaction to the store and work itself. So, to elevate the human productivity in retail business we need the followings. First, the empowerment of the sales force is needed. To develop positive relationship with customer and share the mind of 'I'm also customer' will be helpful. Second, the implementation of customer orientation is needed. Today many firms say they work for maximizing customers benefits but actually they work for maximizing their own profits. Serve customer benefits, such as CRM, QRS, and customized marketing. In conclusion, physical input such as capital, facilities will be helpful to enlarge the output and the productivity of retail business.