earticle

영어

Small and Medium Enterprises (SMEs) tend to show the reluctancy to adapt the new business practices such as global e-commerce or e-trade. The reason for this reluctancy comes from the psychological and practical barriers to enter the new practices of e-trade. But there are clear advantages for the adaptation of the e-trade in terms of its cost-saving and value-creative incentives. The study is aimed to test the effective combination of these two factors into the global e-commerce or e-trade. The empirical study shows some missing link among policies, technologies and business strategies for e-trade. Based on the empirical result, the study suggests the strategic needs of intermediaries for e-trade as a facilitator, collaborator and web-service provider.