원문정보
The Influence of Public Relations Activity on the Productivity of Hospital
초록
영어
The main purpose in this study is to examine the influence of public relations activity on the productivity of hospital. To examine this, empirical study is conducted:19 hospitals were selected as samples for this study and 373 questions were used.The dependent variables are job satisfaction and organizational committment. Independent variables include five measures, P.R.'s organization, strategy and appraisal, method, education, and support. Correlation analysis and multiple regression analysis are performed to test on the effect of P.R.'s activity on job satisfaction and organizational committment. The findings show that job satisfaction and organizational committment are influenced by hospital P.R.'s activity. Especially job satisfaction and organizational committment are increased by activity of P.R. education and support.
목차
II. 이론적 배경
1. 홍보의 의의
2. 병원홍보의 도입 배경
3. 병원홍보의 활성화
III. 가설의 설정 및 연구방법
1. 연구모형의 설계
2. 연구가설의 설정
3. 조사 대상
4. 조작적 정의
5. 측정 방법
IV. 실증분석
1. 신뢰성분석
2. 타당성분석
3. 상관관계 분석
4. 변수의 기술 통계치
5. 가설의 검증
V. 결론
참고문헌
Abstract