earticle

영어

Revolutionary development of IT (Information Technology) and digitalization has brought rapid evolution of e-culture in business community as well as individuals daily lives. Therefore, the corporate should respond to industry paradigm shift and e-culture to survive.This study is to provide information material on various aspects of e-culture shock to business community and let them gain better understanding on the nature of current environmental change and corporate response patterns. The research objective will be pursued through literature review and empirical analysis. The case study approach and survey method are adopted for empirical study.The research output will contribute to theory development and management practice. The result will help managers how to minimize e-culture shock to achieve the maximum level of operational productivity. And also our study will address the direction of future industrial policy by the government.