earticle

영어

In the era of unlimited global competition, each country is breeding the venture business which has superior technology in order to acquire the comparative advantage of international competition. Especially, restoration and visualization of competitiveness of economy is the critical role of venture business.The purpose of this study is analyze the impact of the organization traits and market orientation on productivity in Busan through the performance of venture business.In order to analyze the factors influencing the productivity of venture business, Multiple regression was executed with SPSS PC+.The results of the multiple regression are as follows：First, organizational cooperation affected to the competitive and customer orientation positively and organizational systems affected to the competitive and customer orientation positively.Second, organizational cooperation and systems affected to the productivity of venture business positively.Third, competitive and customer orientation affected to the productivity of venture business positively.The results of this study will be useful to establish the rational strategy of venture business.