원문정보
A Study on the Growth Strategy and Productivity of GE
초록
영어
This article is to study about the growth strategy and Productivity of GE. GE is an enterprise that most succeeded in the world by Six Sigma.The business culture and value are more crucial than anything else. Hence, the business culture is inevitable when it comes to the company management. Keeping GE the world's foremost blue chip with constant competitive edge, Jack Welch introduced the '6-sigma' quality campaign in every field of management system. He did the 6-sigma staff training and the belt became a vital item in promotion.The core value and culture of the GE that are not easily found can be summarized as follows. First, look squarely at the reality as it is. That's to say, not letting the members expect the world to become as they want, but making the attitude and the atmosphere sink in all the workers' minds that allow the problems to be solved by them while looking the reality in the face. Second, pursue of the best quality and try to be the top rank. That's the essential factor that changes the impossibility into the workable thought. Third, it is human factor. In other words, it's like a leadership, a sense of morality and a discretion close to one's instinct. It creates the atmosphere that people can't fear to challenge the higher goal way over one's limitation that people think it's possible, leading them to seek for the value called 'topnotch'. GE set 4 initiatives - globalization, service, 6-sigma and e-business - as their managerial stratagems, went ahead strongly with this plan armed with strict morality and admirable values.
목차
II. GE의 기업정신
1. GE의 역사
2. 기업문화
3. 기업가치
4. 기업정신
III. GE의 성장 전략과 이니셔티브
1. 세계화(Globalization)
2. 서비스 (Service)
3. 6시그마(Six Sigma)
4. e-비즈니스 (e-business) 디지털화(digitization)
IV. 6시그마와 생산성
1. 6시그마 운동
2. 6시그마와 생산성
V. 결론
참고문헌
Abstract
