earticle

영어

The augmentation of WTO and its strategies toward borderless competition created the so rapidly changing business environment. Moreover, the rapid growth in the internet technologies and e-business made the mose of all the leading multinational enterprises work on the internet-based management, from the research and development, procurement, production, marketing, sales, upto the consumption and customer relation management. All these activities related the work or business function flow of the global enterprises are called the global supply chain management (Global SCM). This paper is aimed that the strategic motivation to incorporate the global SCM into the multinational enterprises should be clarified in terms of their competitive as well as co-operative functions. In order to emphasize these functions, the paper analyzes the case studies of leading PC makers such as Dell and HP. The paper concludes that the global SCM could promote much higher productivity through the copetitive, which means to be competitive as well as co-operative, process of global SCM than the single company does. This copetitive productivities should be more emphasized via the market-oriented bench-marking studies.