earticle

영어

The technology acceptance model has been validated in many different studies. Despite the wide use of the TAM instrument, its validity and measurement equivalence across different respondent subgroups has not been examined. This study tested different levels of invariance analysis on the TAM construct using multigroup CFA in the context of Internet banking acceptance from a measurement productivity perspective. Seven invariance tests were performed. Results showed that TAM construct was invariance of configural loadings, factorial loadings, variance of latent variables, and variance of latent variables across gender. These findings suggested that male and female conceptualized the TAM construct in very similar ways.