earticle

영어

This study examined the effect of performance evaluation and communication which integrate between marketing and operations department on employee satisfaction and service innovation. A structural equation model, using a sample of 553 service firms based in Korea. As a results, performance evaluation and communication showed a positive significant influence on the integration of marketing and operations function and the integration of two functions had a positive impact on employee satisfaction and service innovation as well. Also, employee satisfaction affected service innovation. Findings suggest that effective interface of two functions through performance evaluation and communication increase employee satisfaction that also affects service innovation more effectively.