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영어

Recently, The China has earned the high growth rate of over 10% annually. This article measures the present the best structure of China investment of the Korea company. The subject is an analysis on competitive determinants of direct investment in China market entry of the Korean company. This study developed a research model to determinant factor in the China market entry and collected 104 survey responses from the Korean company. In the article analysis, Multiple regression results show that Competitiveness review are positively affected by "China market environment", "Goods character" and "Company character" factors in all a hypothesis. Also continuity growth possibility are positively affected by "China market environment", "Goods character" factors. However the result of this analysis showed that the "company character" as independence is not statistically significant. This article suggests that the competitiveness of China direct investment should take earned of the Korea company in China market. Therefore, A China market entry brought most positive evaluation form the Korean manufacture firms.