earticle

영어

This paper investigates the key success factors of Hyundai Motors Corporation's competitive strategy in Chinese automobile market. Even though the Chinese government boost up the automotive market to global financial crisis, HMC in China built up its own competitive edge. I examines effects of enhancing productivities of diverse areas of management such as production management and quality control,human resource management, vendors relationships management and brand management. I suggest several challenges for the HMC in China and also future research directions for academian.