earticle

영어

In this paper, the current investment consulting for foreign investors who want to invest in Korea is analyzed and some improvements are presented. A service blueprint technique is used for this purpose. The service blueprint visualizes business processes of service company logically and helps managers to make a more customer-oriented decision. It also improves the efficiency of internal processes of the company. One-stop service center is proposed as a key factor for new investment consulting. It is shown that the advantage of having one-stop service center can be justified from cost and benefit analysis.

한국어

서비스 프로세스를 설계할 때 가장 중요한 것은 고객의 적극적인 참여를 이끌어내도록서비스 프로세스를 설계해야 하는 것이다. 그러나 오늘날 서비스 기업의 프로세스 관리 기법은 제조업과 달리 큰 발전을 보이고 있지 못하다.