earticle

영어

The purpose of this study is to show an international airway VIP Lounge about service productivity and positioning strategy. VIP Lounge customers in airport of Seoul were distributed and 100 usable questionnaires were attended. The result show that tedy satisfaction a positivoungeluence on all of service productivity. The research shows that, tedir satisfaction to increase tedir service productivity and positioning. To focus on differentiated needs of the customers of VIP Lounge of aviation companies. the study found that new management strategies should be formulated after understanding customers' needs and with high involvement of customers. To become the market leader in 21st century, aviation companies worldwide are focusing on VIP Lounge service. The companies must improve working environment to achieve customer satisfaction. And also create a new environment system in the organization to improve the existing service product by systematic and extensive research. First we needs to make an new VIP Lounge so that every customer can use it. Second, at present aviation companies are not making enough profit so we need to introduce new and improved system. And finally we need to differentiate our service product from small aviation companies that's why need new VIP Lounge.

한국어

나날이 발전하는 통신과 교통들의 대체재 위협, 그리고 새로운 국제항공시장의 다변화속에서 잠재적 진입자(저비용 항공사)와 기존항공사들 간의 경쟁위협 속에 고객이 원하는 맞춤형 전략과 전략적 차별화전략을 통해 항공시장의 고객을 세분화하고 표적시장을 선정하는 것이 현대 대형 항공사의 선두 과제이다(정인석, 2008).