earticle

영어

Corporate Social Responsibility(CSR) might be required by interactive circumstances having a stake in the company around consumers, government authorities, a local community, and employees, etc. A number of researchers have much argued whether the CSR could be executed or not, since past. However the CSR recently has the impacts on the value increase of tangible and intangible assets, such as firm's sale, goodwill, brand power, reputation improve image. One usually recognizes that corporate social contribution(CSC) becomes an important parameter as a competitive power, improving firm's images, and the CSC may be perceived as a strategic decision making in connection with a management. This study empirically investigates the relationship between a corporate's social contribution and a financial performance. Using the 544 firms listed-non-financing in stock market from 2003 to 2007, the author analyze the relationship between the corporate's social contribution and the financial performance by a multiple regression considering a time difference. The results are summarized as follows. Firstly, it came out that the last year's CSC did not impact on the next financial performance. This results are different with those of the previous studies, we have a need to study on the change and the effect of financial performance caused by the CSC, using the various methodology. Secondly, it was founded that the ROA, the quick ratio, and the FCF of this year had the significantly positive effectiveness on the CSC for that year. Thirdly, the ROA and the quick ratio of this year showed the situation under apositive effect with significancy on the CSC of next year, but sales per a employee had a negative impact with significancy on that.

한국어

글로벌 대기업들의 영향력은 매우 크다. IBM의 경제규모가 싱가포르의 경제규모를 능가 할 정도이며, 월마트의 매출규모는 인도네시아의 GDP와 비슷한 규모이다. 이처럼 기업의 영향력이 큰 만큼 이들 기업에 거는 기대와 요구 역시 많아지며, 기업의 역할은 정부를 보 완하거나 정부보다 더 큰 역할을 해야 한다는 의식을 가지고 있다. 특히, 미국기업은 사회 공헌활동 및 윤리경영을 외부적인 규제의 의한 것이 아니라 기업이 자발적으로 ‘기업시민 의식(Corporate Citizenship)’에 의해 활동해야 하는 것으로 받아들이고 있다. 실례로 기업 의 CSR보고서에서도 기업시민이라는 표현을 많이 사용하고 있는 것을 들 수 있다.