earticle

영어

The purpose of this study is to show the customer differentiation strategy of an Airway VIP Lounge. The enterprise VIP Lounge differentiation strategy of glow from competitive time is very important. It leads and the service strategy which is differentiation a customer satisfaction index and raises the corporate strategy establish which leads the image differentiation of the enterprise and makes. Like this service strategy is the first time subject the VIP Lounge must service in the world-wide time which diversifies. According to satisfaction of this customer research result the discrimination craving of the customer was segmented. The customer differentiation strategy becomes effect and re-positioning of the image of the enterprise. so consequently the re-use needing and customer satisfaction index were investigated on a large scale.