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Comparative Study for the Consumers’ Productivity of Online Shopping between Experienced and Inexperienced Shoppers

원문정보

Kim, Tae-hwan

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초록

영어

To examine the productivity of online shopping, this study will address the problem regarding the little known productivity of online shopping for two different groups experienced and inexperienced online shoppers. Using the variables identified by transaction process model, this study tried to find the particular variables that facilitate or hinder the productivity of online shopping in each group.

목차

Abstract
 I. Introduction
 II. Theoretical Background
 III. Methodology
 IV. Findings
 REFERENCES
 APPENDIX

저자정보

  • Kim, Tae-hwan Associate Professor College of Business and Economics Dankook University Jookjeon, Korea

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자료제공 : 네이버학술정보

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