earticle

영어

The purpose of this study is to show that 1)the tourist motivation consist of factors of variables, 2)the central backbone of motivation, and 3)the segmentation of korean tourists. This research was conducted through two studies: a literature review to guide the conceptual development of the tourist motivation/segmentation and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires being recollected totaled to 1092. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of this study indicate that 1)the korean tourism motivation is consisted of 12 factors. 2)the key elements play a major role, central backbone, in tourism motivation. 3)the tourism market was divided into 3 different groups. Theoretical and practical implications of these results were discussed in the empirical test. The results of this study will not only contributes to a better understanding of korean tourism due to clarification/segmentation of korean tourist motivations but also have implication for the development and management of tourism marketing strategy.