This study is focusing on the extension of CSR concept in the dimension of public service, based on the concept of social service which is recently the issue for the respect of policy as well as society. Many studies have developed the CSR in the fields of business management and social science previously, and they have been focused on corporations for profits. So, the purpose of this study is to suggest the new concept, which is the service for social value, extended from the CSR concept in the dimension of public service for non-profit fields. This is differentiated from the previous studies in term of approaching methods. This study has initiated the measurement items about the service for social value even though the concept has not been established yet. Types of the construct were divided into public role behaviors and social contribution activities, based on the field research. They are the ethical service, philanthropic service, and relationship service. It could be evaluated that this study has contributed to the extension of CSR studies in the field of public dimension, not in the dimension of business corporations.
Ⅱ. 공공서비스 차원의 CSR 개념 확장