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논문검색

몽골지역 e-비즈니스 도입 촉진요인과 성과

원문정보

The Introduction of E-Business in Mongolia ; The Promoting Factors and Their Commercial Success

오세구, 할리홍

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초록

영어

In the wake of 21C's internet boom, the emergence of the internet-based e-Business has radically changed the patterns of competition among companies. The companies, which adopted the e-Business, could create new business opportunities. Also, they have provided their customers with better services through facilitating the interaction between the customers and vendors(product suppliers) and eventually could gain competitive advantage over rival companies. Therefore, adopting and investing in the E-Business is not the matter of their choice but the necessary strategies for their competitiveness and survival. With theoretical and empirical study on e-Business this study found the main success factors, which promote e-Business. Also, this paper builds and suggests a model about success factors at each level of e-Business' progress, especially targeting Mongolian companies. This study is expected to be a reference to those Mogolian companies which want to establish managerial or practical strategies to adopt and practice e-Buisiness.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 가설설정 및 연구모형
 Ⅳ. 실증분석
 Ⅴ. 결론
 참고문헌
 Abstract

저자정보

  • 오세구 Se-gu Oh. 충남대학교 경영학과
  • 할리홍 Samdan Khaliun. 울란바토르 대학교 경영학과

참고문헌

자료제공 : 네이버학술정보

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