원문정보
연구개발기획이 경영성과에 미치는 영향 연구 - Fuzzy Front End 모델을 중심으로 -
초록
영어
This Study explores the fuzzy front end of New product Development projects for successful commercialization in Korea. Korean government has been continuously increasing R&D investment budget by 10% since 2000. But it still needs a lot in terms of converting results of R&D to actual products or services thus creating values added. This study aims to reveal which stage of product development should be managed with regard to connecting new product development projects of Korean manufacturing companies with successful commercialization. In this study it turns out that enhancing intensity of planning and reducing market and technical uncertainty greatly improve successful new product development. According to the result, it turns out that the reduction of market and technical uncertainty at the Fuzzy Front End is positive impact in terms of effectiveness but negative impact in terms of efficiency. And it is found that the intensity of planning before the development is positive in terms of effectiveness and efficiency. The efficiency of new product development does not positively impact on the effectiveness of new product development.
목차
Ⅱ. Literature Review
Ⅲ. Study model & hypothesis
Ⅳ. Empirical Analysis
Ⅴ. Conclusion
References
Abstract