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논문검색

R&D Plan’s Influence for the Management Performance-Focus on Fuzzy front end model

원문정보

연구개발기획이 경영성과에 미치는 영향 연구 - Fuzzy Front End 모델을 중심으로 -

Kyong-Hwan Kim, Hee-Ja Yoon

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초록

영어

This Study explores the fuzzy front end of New product Development projects for successful commercialization in Korea. Korean government has been continuously increasing R&D investment budget by 10% since 2000. But it still needs a lot in terms of converting results of R&D to actual products or services thus creating values added. This study aims to reveal which stage of product development should be managed with regard to connecting new product development projects of Korean manufacturing companies with successful commercialization. In this study it turns out that enhancing intensity of planning and reducing market and technical uncertainty greatly improve successful new product development. According to the result, it turns out that the reduction of market and technical uncertainty at the Fuzzy Front End is positive impact in terms of effectiveness but negative impact in terms of efficiency. And it is found that the intensity of planning before the development is positive in terms of effectiveness and efficiency. The efficiency of new product development does not positively impact on the effectiveness of new product development.

목차

Ⅰ. Introduction
 Ⅱ. Literature Review
 Ⅲ. Study model & hypothesis
 Ⅳ. Empirical Analysis
 Ⅴ. Conclusion
 References
 Abstract

저자정보

  • Kyong-Hwan Kim 김경환. Professor of Sungkyunkwan University
  • Hee-Ja Yoon 윤희자. Achim Management of Technology Institute

참고문헌

자료제공 : 네이버학술정보

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