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논문검색

몽골지역 기업의 E-비즈니스 도입목적과 성과와의 적합성

원문정보

The appropriateness of E-business Adoption and Its performance in Mongolia company

오세구, 이도희

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초록

영어

The rapid growth of Internet-based E-business has changed industrial competition substantially in this century. Corporations are able to create new business opportunities and strengthen their relations with customers and suppliers to provide better services than competitors and gain a more competitive edge through E-business. Therefore, the investment in E-business is not optional but mandatory for corporations to remain competitive and survive in the market. However, many companies still fall far behind global competition as they are located in countries with poor infrastructures for E-business. Mongolia was reviewed for this study, which resulted in the findings that the country still has underdeveloped E-business infrastructures in terms of the establishment and use of E-business systems compared to the global average. The purpose of this study is to make a comparative analysis of purpose and outcomes of E-business for Mongolian companies in order to contribute to the development of E-business in Mongolia. The results of the study demonstrated that Mongolian companies are adopting and using E-business systems much better than expected, except for partnerships. The companies have poor partnership systems as corporate cooperation is not firmly established due to the underdeveloped E-business industry in Mongolia.

목차

Ⅰ. 서론
 Ⅱ. E-비즈니스 도입과 성과평가
 Ⅲ. 가설설정 및 연구모형
 Ⅳ. 실증분석
 Ⅴ. 결론
 참고문헌
 Abstract

저자정보

  • 오세구 Se-gu Oh. 충남대학교 경영학부
  • 이도희 Doh-hee Lee. 충남대학교 경영학부

참고문헌

자료제공 : 네이버학술정보

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