earticle

영어

The objective of this study is to empirically study the determinants of new product performance that influence on the performance of new product. The factors are the process of new product development, the company's internal activities, cooperation among departments and external relationships with clients. In addition, Relationships with customer is included as the moderating variables between the performance of new products and primary factors. The performance was measured by the number of new product development cases and the degree to which a sales objective had been achieved. This empirical study could be summarized in two consequences. First of all, the variables that affected new product performance is the new product development process and the level of technology. Secondly, cooperation within the organization, characteristic of transactions and mutual trust with customers, which were significant in previous studies, did not have a direct effect on new product performance. As a result, a fact that the three factors have a effect indirectly on new product performance was investigated. As the moderating regression analysis(MRA) results, the characteristic of transactions with clients was investigated as adjusting variable that affects between the new product development process and the sales performance of new product. The differentiation of this paper is to verify determinants of new product performance including the factors that was consisted of a previous research. Most of the previous studies about causal relationship between the determinants of new product performance and the performance of a new product were conducted independently at different situations, according to purpose of investigation. A few variables that have a meaningful impact on performance in previous thesis did not have a effect partially on new product performance in this study. Like this, the reason that this research resulted different consequences from former research is to analyze comprehensively an object of study and survey data in multi regression, covering relationships between determinants of new product performance and performance of a new product.