earticle

영어

SC marketing is a new type of e-Commerce which generates profit to all SC companies, SC retailers, and customer. This paper classified SC products provided by SC retailers which perform SC marketing into 5 patterns made by 2 axis of differentiated high/general quality level and tengible/untengible products. Increasing productivity strategies appropriate for each patterns of SC retailers have been studied and the results are as follows. First, high quality-service goods which is provided by SC retailer are available for off season marketing strategy and useful in high quality facility and equipment business. High quality-service goods can maintain the marginal profit and loyal customers during holidays, weekdays or off season. Second, high quality-tangible products which is provided by SC retailer are available for the strategy to enhance the image during market entry of new products and useful to maintain regular customers. Third, ordinary quality-service goods which is provided by SC retailer enable to save short-term mass customers, and gain profits with using cross-selling, which means to induce additional selling. Forth, ordinary quality-tangible products which is provided by SC retailer are useful to save short-term mass customer and to improve turnover ratio while using small profit and quick return strategy. Fifth, excessive inventory goods(products) which is provided by SC retailer are useful to zeroise long-term harmful inventory. In this case, deep discount around 60∼80% is very effective strategy.