원문정보
The Effect to Trust, Satisfaction, Repurchase intention by Logistic Service Quality in Online Shopping
초록
영어
This study try to examine how affect to Trust, Satisfaction, Repurchase intention by Logistic Service Quality(LSQ). For that, I conducted survey from 4th May, 2010 to 7th June, 2012. The dates of 332 surveys were used for analysis. At results are followed by: Firstly, Delivery Quality, Order Quality, Customer Service in LSQ(except for Delivery Price, Logistic Information) are positively effect to Trust. Secondly, 3 factors(Delivery Quality, Order Quality, Delivery Price) in LSQ have positively affect to Satisfaction. Thirdly, All of them, Trust & Satisfaction, make positively effect to Repurchase intention.
목차
Ⅱ. 이론적 배경
Ⅲ. 연구 설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
Abstract