earticle

영어

As the social culture that takes the appearance of male and female as their abilities spreads and ideal male image changes in the intensive competition society such as nowadays, this study was willing to investigate the status of purchasing cosmetics by male. It analyzed the male knowledge of cosmetics, purchasing status, 3 factors of satisfaction, age and academic career, difference analysis along occupation and how the knowledge of cosmetics influences on purchasing status using factor analysis, analysis of variance and multiple regression analysis. As the results of analysis, it appeared that the factor of cosmetics-using satisfaction shows the significant difference in age and academic career and the factor of cosmetics-knowledge does so in academic career. It also appeared that the factor of cosmetics-knowledge influences on status of purchasing cosmetics and using-satisfaction with very high positive (+) strength at the level of p<.001 and showed the results that using-satisfaction gets lowered as cosmetics-knowledge gets higher.